The Rooted Souls Logo

When we first shared our practice name and logo with friends and colleagues, we were asked questions about the origins of both. We explain the meaning behind our name on our About page. But we also wanted to share the story behind our logo.

When we first thought about having a logo made and designed, we knew right away we wanted to contact our friend, Josh Lowe. Josh is an amazing designer and easily one of the most creative people we know. He has an eye for color and form, an innate sense of story, and is a pretty good disc golf player. We would encourage you to check out his work (and the work of his equally talented wife, Sarah) here.

Josh listened to our desires for Rooted Souls, the story behind the name, our philosophy of therapy, our faith, and the hope we have to see men and women live from their redemptive potential. He listened to the connections we had made to trees in the Bible, especially of the rest and restoration that the prophet Elijah experienced under the broom tree in 1 Kings 19. He also asked us to send him pictures of things we find beautiful - things in nature, cityscapes, artwork, and interior design.

He took all of those ideas and created this image.

He then took the time to break down what each component meant.

After a few different discussions about the colors, we finally settled on the beautiful, meaning-filled logo that you see.

When we looked at the initial image, we realized that it was as if he had seen inside our minds and found what we couldn’t quite name or describe and then put it on paper for us to see. He got us.

There’s something about someone who has the ability to take what feels unclear, disparate, jumbled, and unorganized in our own minds and turn it into something ordered and coherent. This is not unlike the work of counseling. Taking what often feels known but unspeakable, unknown and yet present, haunting and unarticulated, and reflecting it back in a narrative that is whole and resonant.

This is the work that we seek to do with our clients. To witness with them the story inside, to observe the story with curiosity, and then help them narrate the story with clarity and self-compassion.